Free book for local service businesses
Get the Booked Solid System free. Just pay shipping.
The 167-page playbook we use to help local service businesses get more leads, charge what the work is worth, close more jobs and keep customers for years. Written by two guys who sell in the field, not in a classroom.
- The whole 12-step system, in the order you'll need it
- Scripts, worksheets and a 90-day action calendar
- Buy direct and get the audiobook and the digital PDF free, so you can start today
Prefer Amazon? Buy the paperback for $19.99 (audiobook and PDF not included)
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- $9.95 back if it's not worth it
200+ ★★★★★
The system behind the book, used by 200+ service businesses
200+
businesses coached
40+
websites launched
30+ mo
average client stays
"Our Google reviews doubled in the first month. The automated system makes it so easy for customers to leave feedback."
FREE$19.99
+ $9.95 shipping
The offer
Two ways to get the book
Order direct
From us, shipped to your door.
FREE$19.99+ $9.95 shipping
- The 167-page paperback workbook
- The audiobook, free, the moment you order
- The digital PDF edition, free, to read on your phone today
- 30-day reader trial of the system, $1,000 onboarding waived (optional)
- Arrives in 1 to 2 weeks, US addresses
You only pay $9.95 shipping. No subscription, no catch.
- Secure checkout
- Audiobook + PDF sent instantly
- Ships in 1 to 2 weeks
- $9.95 back if it's not worth it
Buy on Amazon
Same paperback, Amazon checkout.
$19.99+ Amazon shipping
- The 167-page paperback workbook
- Audiobook not included
- Digital PDF not included
- Amazon shipping, including outside the US
A business without a system is a bucket with a hole in it.
You can pour in all the hard work, referrals and hustle you want. If there's no system catching it, it leaks out the bottom. You end up busy, tired, and still wondering where next month's jobs are coming from, whether you're making money on the jobs you did land, and whether your crew is helping or quietly costing you customers.
This book patches every hole, in the order you'll hit them. It's not a book you read once and shelve. It's a workbook. Grab a pen.
How the book gets you booked solid
Every service business runs on 5 functions. A leak in any one costs you jobs.
Most owners work hard on one or two and wonder why the phone still goes quiet. The book walks you through all five, in order, so the whole machine runs.
- 1
Capture attention
The right people never find you, or they find you and don't call.
In the book
- Know your customer (Ch. 3)
- An offer worth saying yes to (Ch. 4)
- 7 ways to get noticed (Ch. 6)
- Google & AI search (Ch. 7)
The right customers find you and pick up the phone.
- 2
Lead nurture
Leads go cold because nobody replied fast or followed up.
In the book
- Speed to lead (Ch. 10)
- 8 to 15 follow-up touches
- Website visits into booked jobs (Ch. 8)
Fewer leads slip away. More turn into appointments.
- 3
Sales
You pitch, discount, and still hear "we'll think about it."
In the book
- Diagnose, don't pitch (Ch. 11)
- Alex Hormozi's CLOSER framework
- Plus NEPQ, Sandler and Challenger
- Price for profit (Ch. 5)
More yeses, at prices that actually make money.
- 4
Fulfillment
Jobs run late, crews miss details, customers stay quiet.
In the book
- Work worth talking about (Ch. 12)
- Build the team (Ch. 15)
- SOPs and weekly numbers (Ch. 16)
Smooth jobs, happy customers and more 5-star reviews.
- 5
Retention & ascension
One job, then they forget your name.
In the book
- Keep clients, grow their value (Ch. 17)
- Repeat service plans
- The introduction engine (Ch. 18)
Customers come back, spend more and send their friends.
Happy customers come back and send introductions, which feeds new attention. That's the loop that gets you booked solid.
What's inside
The 12-step Booked Solid System
18 chapters in the order real businesses grow: know who you serve, build and price the offer, get found, then sell, deliver, and keep customers coming back.
- 1 Know your customerChoose the people and the problem you solve.
- 2 Build your offerTurn a plain service into an offer people say yes to.
- 3 Price it rightKnow your costs, margin and overhead before you quote.
- 4 Get attentionThe seven ways to get noticed, plus Google and AI search.
- 5 Track what mattersWatch cost per customer, profit and cash.
- 6 Nurture the leadReply fast. Plan 8 to 15 touches.
- 7 Sell the jobDiagnose, don't pitch. Multiple sales frameworks, including Alex Hormozi's CLOSER, NEPQ, Sandler and Challenger, plus the objection loop.
- 8 Fulfill the workDeliver work worth talking about.
- 9 Manage your moneyCash flow, seasonality and reserves.
- 10 Build the teamClear expectations, fair pay, people who stay.
- 11 Run the operationSOPs and the weekly numbers.
- 12 Retain and introduceKeep clients for years and earn introductions.
Look inside
Real pages from the book
From the digital edition you get free with a direct order. Tap any page to read it.
Free book · You pay $9.95 shipping · Free audiobook · US addresses
- Secure checkout
- Audiobook + PDF sent instantly
- Ships in 1 to 2 weeks
- $9.95 back if it's not worth it
You don't have to fix everything. Pick one win.
The book opens with three paths. Find the problem costing you the most and it tells you exactly which pages to turn to.
"I need more leads"
Start with your ideal customer, build one offer, then use the 12 Pack plan and the seven ways to get noticed.
"I need to close more sales"
Fix your follow-up, then use Alex Hormozi's CLOSER framework, the sales visit and the objection questions.
"I need more repeat work"
Build a next offer and a repeat service plan, then ask for introductions the right way.
Your first win, page 12
25 past customers. One message. 30 minutes.
The first exercise in the book: pick 25 past customers who likely need you again, make one easy offer and send one honest message. No ad spend. Most owners have money sitting in their old customer list and never ask for it.
Case study from the book
$24,569
in new revenue, and over $60,000 in pipeline, from a reactivation campaign Jonathan ran for Integrity Lawn & Landcare in April 2026. 356 old leads, contacted by email, text and voicemail with three to five follow-ups.
A workbook, not a lecture
Every chapter follows the same shape: the idea in plain English, the exact tactics, a pro tip you can use today, a real example, where the idea comes from, and a worksheet for your business.
- "Your Turn" worksheets at the end of every chapter
- Word-for-word scripts for follow-up, sales visits and objections
- Multiple sales frameworks in one place: Alex Hormozi's CLOSER, Jeremy Miner's NEPQ, Sandler and The Challenger Sale, adapted for service businesses
- A 90-day action calendar, week by week
- A one-page map of the whole system
- A resource appendix with every script, checklist and template in one place
- Filled-out examples: a tree service offer, a lawn care pricing sheet and more
Buy direct, get the audiobook and PDF free
Booked Solid: The Audiobook
Jonathan Blake & Tye Norden · about 1 hour
Listen on the way to the next job. It's yours the moment you order, so you can start before the paperback lands.
- Plus the digital PDF edition, so you can read it today and print the worksheets
- Plus the 30-day reader trial, $1,000 onboarding waived (optional)
- Plus every free tool we make: scripts, the review kit and the website template
Free book · $9.95 shipping · Listen today
Who wrote it
Learned in the field, then tested in real businesses
Jonathan Blake
Co-founder, The Lead Venture
Has worked in multimillion-dollar sales organizations and sold at a high level in the field. From January to October 2026 alone, he sold over $1 million in hardscaping and about $150,000 in home exterior work.
Tye Norden
Co-founder, The Lead Venture
Has sold millions of dollars in direct sales over a 5-year sales career and holds a bachelor's degree in marketing. Runs a multi six-figure affiliate business and leads sales and closing systems at The Lead Venture.
They studied the people who'd already cracked the code, from Alex Hormozi and Dan Kennedy to Jay Abraham and Jeremy Miner, and built the version that works for trades and local service businesses.
What the system does for local businesses
200+
service businesses coached
40+
websites launched
30+ months
average client stays
★★★★★
"The Lead Venture completely transformed how we handle incoming calls. We no longer miss leads when we're on the roof."
★★★★★
"Our Google reviews doubled in the first month. The automated system makes it so easy for customers to leave feedback."
★★★★★
"Excellent service and excellent results. Jonathan would answer a call at 2am if you had a problem."
Golf & recreation
Quarry Ridge Golf Center
62,645 Google profile views · 100+ new reviews
Tree service
Glass Cities Tree Service
1,145 Google profile views and climbing
Cleaning
OCD Precision Cleaning
From no website to 2,070 Google impressions
Results vary by business, market and effort.
Order direct today
Here's everything you get
The "Worth It" Guarantee
Read it. Use one idea. If you don't think the book was worth far more than $9.95, email us within 30 days and we'll refund your shipping. Keep the book and the audiobook.
And if your copy never shows up, we'll send another one or refund you. Your choice.
You're risking nothing. We're taking all of it.
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Questions
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What if it never shows up?
Next month's jobs start with what you do this week.
Get the book free, just pay shipping. Buy direct and the audiobook is yours too.
Free book · You pay $9.95 shipping · Free audiobook · US addresses
- Secure checkout
- Audiobook + PDF sent instantly
- Ships in 1 to 2 weeks
- $9.95 back if it's not worth it
P.S.
In case you skipped to the bottom (we do it too), here's the whole deal:
- The book is free. Booked Solid is our 167-page workbook on getting more leads, pricing for profit, closing more jobs and keeping customers for years. You just pay $9.95 to cover printing and shipping.
- Order direct and the audiobook and digital PDF are free too. You get them the moment you order, so you can start listening today while your paperback ships (1 to 2 weeks, US addresses).
- Rather use Amazon? That's fine. Same paperback for $19.99 on Amazon, shipped anywhere Amazon ships. The audiobook and PDF aren't included.
- Start on page 8. Pick the one problem costing you the most: leads, sales or repeat work. The book sends you to the exact pages. Then do the 25-customer exercise on page 12. It takes 30 minutes.
- Want it done for you instead? Every reader gets a 30-day trial of the Booked Solid System with the $1,000 onboarding fee waived. Totally optional. The book works on its own.
We wrote this because most service businesses don't have a lead problem, a pricing problem or a sales problem. They have a system problem. This is the system. Go put it to work.
Jonathan & Tye
Jonathan Blake & Tye Norden, co-founders of The Lead Venture
P.P.S. You're covered by the "Worth It" Guarantee. If you don't think the book was worth far more than $9.95, email us within 30 days and we'll refund your shipping, and you keep the book. If it never shows up, we'll send another copy or refund you.
- Secure checkout
- Audiobook + PDF sent instantly
- Ships in 1 to 2 weeks
- $9.95 back if it's not worth it